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Stocks/Consumer Discretionary/Hotels, Resorts & Cruise Lines

Booking HoldingsBKNG

Hotels, Resorts & Cruise Lines · Norwalk, Connecticut · In the S&P 500
High qualityCheaper than peers
$148.13−1.53%After hours: $148.78 (+0.44%)At the close, 30 Oct · Prices from CNBC, may be delayed
▼ 27.0% over 1 year
Booking Holdings over 1 yearDaily close, $, to 30 Oct 2026
$160$180$200$220Nov2026MarMayJulSep$148.13$200NovMarJul$148.13
Source: Nasdaq daily closes
Market value$111B
Price to earnings16.4x
Forward P/E13.3x
Dividend yield1.13%
Year to date−30.8%
One year−27.0%
Next earningsTue 3 Nov, after the close
SectorConsumer Discretionary
52-week range (closes)
$147.94$219.68

Quality and valuation

How Booking Holdings compares with other consumer discretionary stocks. A description, not a recommendation.

Booking Holdings and 7 hotels, resorts & cruise lines peers. Across: valuation (P/E) against the sector. Up: business quality against the sector. Hover or tap a logo for its numbers.

Business quality: stronger than mostValuation: cheaper than most

A stronger business than most consumer discretionary companies, priced below most of them.

Booking Holdings trades at 13.3 times the next 12 months of expected earnings, against a median of 19.5x for the 66 consumer discretionary stocks we cover. The quality score blends where it ranks on revenue growth, gross margin, operating margin and free-cash-flow margin (net margin for banks and insurers) over the last 12 months, from SEC filings.

  • Revenue grew faster than the sector median: +12.9% vs +8.1%
  • More profitable (operating margin): 32.9% vs 13.8%
  • Turns more of its sales into cash: 33.8% vs 10.1%
BKNG trades at 13.3x forward earnings, below the sector medianForward p/e, Hotels, Resorts & Cruise Lines peers
CCL12.1xEXPE12.5xBKNG13.3xNCLH15.5xRCL16.4xABNB29.1xMAR33.5xHLT37.0xSector median 19.5xCCL12.1xEXPE12.5xBKNG13.3xNCLH15.5xRCL16.4xABNB29.1xMAR33.5xHLT37.0xSector median 19.5x
Source: CNBC quotes; Mostly Markets
At 16.4x earnings, BKNG is cheaper than its average since Aug 2024Price over the last 12 months of reported (GAAP) diluted EPS
P/EUsual range (±1 s.d.)
20x30x40xAverage 29.3x2025202616.4x20x30x40xAverage 29.3x2025202616.4x
Source: Nasdaq prices; SEC filings

Financials

From Booking Holdings's SEC filings, through the quarter ending 30 Jun 2026. Hover or tap a bar for its value.

Revenue grew 8.1% from a year earlierQuarterly revenue, $bn, latest Q2 ’26
$0bn$2bn$5bn$8bnQ3 ’24Q1 ’25Q3 ’25$7.3bnQ2 ’26$0bn$5bnQ3 ’24Q1 ’25Q3 ’25$7.3bnQ2 ’26
Source: SEC filings
Growth slowed to +8.1% last quarterRevenue growth, year on year, %
0%5%10%15%Q3 ’24Q1 ’25Q3 ’258.1%Q2 ’260%10%Q3 ’24Q1 ’25Q3 ’258.1%Q2 ’26
Source: SEC filings
Operating margin was 34.0% last quarterOperating income as a share of revenue, %
0%10%20%30%Q3 ’24Q1 ’25Q3 ’2534.0%Q2 ’260%20%Q3 ’24Q1 ’25Q3 ’2534.0%Q2 ’26
Source: SEC filings
Free cash flow was $9.5 billion over 12 monthsQuarterly free cash flow (operating cash flow minus capex), $bn
$0bn$1bn$2bn$3bnQ3 ’24Q1 ’25Q3 ’25$3.6bnQ2 ’26$0bn$2bnQ3 ’24Q1 ’25Q3 ’25$3.6bnQ2 ’26
Source: SEC filings
Last 12 monthsBKNGSector median
Revenue growth+12.9%+8.1%
Operating margin32.9%13.8%
Free cash flow margin33.8%10.1%
Price to earnings16.4x21.0x

Stories on Booking Holdings

Wednesday, 28 October
Our picks

3 Beaten-Down Quality Stocks We Love and 1 We Hate

Adobe, Intuit, and Booking sit 31% to 52% below their highs but still grow revenue by double digits and trade at 9 to 12 times free cash flow. Nike, 45% below its high, still isn't cheap.

ADBE▲ 0.6%
Commuters in a financial district at dawn

Similar companies

Hotels, Resorts & Cruise Lines, by market value.

CompanyPriceTodayYTDValue
MARMarriott International$399.30−0.09%+28.7%$104B
ABNBAirbnb$164.39−1.24%+21.1%$96.92B
RCLRoyal Caribbean Group$307.18−1.08%+10.1%$82.16B
HLTHilton Worldwide$356.920.00%+24.3%$79.42B
CCLCarnival$28.83−0.03%−5.6%$38.77B
EXPEExpedia Group$285.93+1.13%+0.9%$34.32B
NCLHNorwegian Cruise Line Holdings$17.57−3.57%−21.3%$8.07B