Mostly Markets
Stocks/Consumer Discretionary/Apparel, Accessories & Luxury Goods

NikeNKE

Apparel, Accessories & Luxury Goods · Washington County, Oregon · In the S&P 500
Pricier than peers
$38.67+0.65%After hours: $38.60 (−0.18%)At the close, 30 Oct · Prices from CNBC, may be delayed
▼ 40.8% over 1 year
Nike over 1 yearDaily close, $, to 30 Oct 2026
$50$60Nov2026MarMayJulSep$38.67$60NovMarJul$38.67
Source: Nasdaq daily closes
Market value$57.44B
Price to earnings18.5x
Forward P/E30.7x
Dividend yield4.24%
Year to date−39.3%
One year−40.8%
Next earningsNot scheduled
52-week range (closes)
$33.87$67.78

Quality and valuation

How Nike compares with other consumer discretionary stocks. A description, not a recommendation.

Nike and 5 apparel, accessories & luxury goods peers. Across: valuation (P/E) against the sector. Up: business quality against the sector. Hover or tap a logo for its numbers.

Business quality: weaker than mostValuation: pricier than most

A weaker business than most consumer discretionary companies, priced above most of them.

Nike trades at 30.7 times the next 12 months of expected earnings, against a median of 19.5x for the 66 consumer discretionary stocks we cover. The quality score blends where it ranks on revenue growth, gross margin, operating margin and free-cash-flow margin (net margin for banks and insurers) over the last 12 months, from SEC filings.

  • Revenue grew slower than the sector median: −1.2% vs +8.1%
  • Keeps more of each sale (gross margin): 43.1% vs 40.5%
  • Turns less of its sales into cash: 4.6% vs 10.1%
  • Keeps less of its revenue as profit (net margin): 6.7% vs 10.2%
NKE trades at 30.7x forward earnings, above the sector medianForward p/e, Apparel, Accessories & Luxury Goods peers
BABA12.3xTM14.3xMCD19.6xHD21.4xAMZN25.7xTJX26.0xNKE30.7xTSLA218.4xSector median 19.5xBABA12.3xTM14.3xMCD19.6xHD21.4xAMZN25.7xTJX26.0xNKE30.7xTSLA218.4xSector median 19.5x
Source: CNBC quotes; Mostly Markets
At 18.6x earnings, NKE is cheaper than its average since Oct 2024Price over the last 12 months of reported (GAAP) diluted EPS
P/EUsual range (±1 s.d.)
30xAverage 26.6x2025202618.6x30xAverage 26.6x2025202618.6x
Source: Nasdaq prices; SEC filings

Financials

From Nike's SEC filings, through the quarter ending 31 Aug 2026. Hover or tap a bar for its value.

Revenue fell 4.3% from a year earlierQuarterly revenue, $bn, latest Q1 ’27
$0bn$5bn$10bnQ2 ’25Q4 ’25Q2 ’26$11.2bnQ1 ’27$0bn$5bn$10bnQ2 ’25Q4 ’25Q2 ’26$11.2bnQ1 ’27
Source: SEC filings
Growth slowed to −4.3% last quarterRevenue growth, year on year, %
−10%−5%0%Q2 ’25Q4 ’25Q2 ’26−4.3%Q1 ’27−10%−5%0%Q2 ’25Q4 ’25Q2 ’26−4.3%Q1 ’27
Source: SEC filings
Free cash flow was $2.1 billion over 12 monthsQuarterly free cash flow (operating cash flow minus capex), $bn
$0.0bn$0.5bn$1.0bn$1.5bnQ2 ’25Q4 ’25Q2 ’26−$0.1bnQ1 ’27$0bn$1bnQ2 ’25Q4 ’25Q2 ’26−$0.1bnQ1 ’27
Source: SEC filings
Diluted EPS was $0.48 last quarterQuarterly diluted earnings per share, $
$0.0$0.2$0.4$0.6Q2 ’25Q4 ’25Q2 ’26$0.48Q1 ’27$0.0$0.5Q2 ’25Q4 ’25Q2 ’26$0.48Q1 ’27
Source: SEC filings
Last 12 monthsNKESector median
Revenue growth−1.2%+8.1%
Gross margin43.1%40.5%
Free cash flow margin4.6%10.1%
Price to earnings18.5x21.0x

Stories on Nike

Wednesday, 28 October
Our picks

3 Beaten-Down Quality Stocks We Love and 1 We Hate

Adobe, Intuit, and Booking sit 31% to 52% below their highs but still grow revenue by double digits and trade at 9 to 12 times free cash flow. Nike, 45% below its high, still isn't cheap.

ADBE▲ 0.6%
Commuters in a financial district at dawn

Similar companies

Apparel, Accessories & Luxury Goods, by market value.

CompanyPriceTodayYTDValue
AMZNAmazon$240.35−1.41%+4.1%$2.59T
TSLATesla$399.81−0.87%−11.1%$1.58T
HDHome Depot$329.20+0.07%−4.3%$328B
TMToyota$195.71−0.47%−8.6%$286B
BABAAlibaba$98.04−1.51%−33.1%$244B
MCDMcDonald's$258.12+0.29%−15.5%$183B
TJXTJX Companies$140.31−0.76%−8.7%$154B
SONYSony Group$25.30−0.67%−1.2%$151B