Mostly Markets

Apple Leads the Magnificent Seven in 2026 as Alphabet Slides Into the Red

Apple is up 28.3% this year as of Thursday's close. Alphabet's 12.6% drop after its results left it down 9.3%, one of three of the seven now below where they started 2026.

Marcus Lindqvist··1 min read
Screens of market charts
Screens of market charts. Image: AI-generated.
AAPLApple
▲ 1.48% $348.91at the close, 29 Oct
NVDANvidia
$204.64 −4.22%latest
MSFTMicrosoft
$521.91 −1.55%latest
AMZNAmazon
$240.35 −1.41%latest
METAMeta
$614.99 −1.53%latest
Three of the Magnificent Seven are down for the yearChange in share price this year, %, 31 December 2025 to the 29 October close
Apple+28.3%Nvidia+14.6%Microsoft+9.6%Amazon+5.6%Meta−5.4%Alphabet−9.3%Tesla−10.3%Apple+28.3%Nvidia+14.6%Microsoft+9.6%Amazon+5.6%Meta−5.4%Alphabet−9.3%Tesla−10.3%
Source: Mostly Markets calculation from Nasdaq daily closes

Apple (AAPL) is the best of the Magnificent Seven this year, up 28.3% after rising 1.5% on Thursday to a 52-week closing high of $348.91. Nvidia (NVDA) is second, up 14.6%, followed by Microsoft (MSFT) at 9.6% and Amazon (AMZN) at 5.6%.

Thursday’s big change came from Alphabet (GOOGL). It fell 12.6% to $283.82, its worst day in at least five years, the day after its third-quarter report. Revenue rose 25% to $127.58 billion, but diluted earnings per share fell to $2.12 from $2.87 as other income swung to an $8.22 billion loss from a $12.76 billion gain a year earlier, the company said in its results release.

That leaves three of the seven below where they began the year: Meta (META), down 5.4%, Alphabet, down 9.3%, and Tesla (TSLA), down 10.3%.

What to watch: Amazon’s results, out after Thursday’s close, and Apple’s on Monday, 2 November.

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Mostly Markets is for information and education only and isn't investment advice. Marcus Lindqvist is a pen name. Prices are from Nasdaq and CNBC as of the time stated.